the one WHERE WE CREATED AN ENTIRE BTS WORLD ON THE SPHERE
We didn’t just build a world for the ARMY, we crafted one.
And it came to life in Vegas. This was BTS x Google Gemini x Las Vegas Sphere in the most technically advanced, social-first, community-oriented way that we could dream of.
It all started with an ask: “Help us create the launch moment to announce the Gemini and BTS partnership”. And boom, we ran with it. Using inspiration from the bands’ latest album, a track that was orchestrated for the moment, and visuals generated from our hands and minds, we created a world where the Sphere wasn’t just a 360º moment, it was a world within our world.
And it smashed expectations. Like every metric. The most viewed Google post ever. Traction beyond social. Earned media. My head is spinning. Gemini: help me synthesize.
Creative Director: Justin Jacob
VP, Concept: Michael Graham
SWIM ALONG
A seven-day Las Vegas Sphere takeover into a global social event. The hero Reel reached 259M Instagram views, 680K likes and 5K comments, surpassing 68.9K reposts and 59.4K shares, while TikTok generated another ~1M views and 250K likes. This is the TOP performing social piece on both platforms, with hundreds of earned media posts and articles to boot.
And it won an Aaron Awards Ad of the Week. Boom.