the one where speed meets luxury, that meets dirt, that also meets iconography

GM isn’t just one of the big three. They’re one of the biggest of the big three.

And I’ve had the opportunity to craft creative, lead international teams, and deliver content for these iconic brands — even when I thought I might lose my hearing doing so.

I’ve been trackside, I’ve been shoot-side, I’m inside the hive mind of GM helping deliver some incredible content on a daily basis, with the thought leadership required to make these brands go from 0–60 in record time. Hit that button below to get just a taste of what we do here in Cadillac land.

Creative Lead: Justin Jacob

GCD: Parker Peterson

ECD: Steve Kerry

Social Funsies

CMC x Cadillac

The launch of a global brand ambassador done on a social stage.

Spider-Man mode

What do you get when you pair a beloved Sam Raimi action sequence with GMC’s largest, most powerful EV ever made?

Architect Express. A codename that fits the bill.

We teamed up with the guys who brought you the ACTUAL Sam Raimi Spider-Man crawl sequence (yes, that one) and built the HEV (it’s the shorthand) in an AI-generated world, using AI-processed movement, all with a product accurate CG overlay.

I know, I know — buzzwords. But guess what? It smashed expectations. Dare I say, went “viral” as the kids proclaim. Organically, over half a million views, thousands of engagements and shares. It was a book piece if I’ve ever made one.

The Spirit of AI

Celebrating the Detroit Grand Prix in true viral surrealism fashion — we wanted to give the Spirit of Detroit the real Detroit-Grand-Prix-big-moment experience with a little AI, and a whole lot of love.

CT5-V Blackwing testing

We sent our maker down to Daytona, ahead of Rolex 24, to create a fun overview video of the fastest production vehicle (up until the LYRIQ-V) that Cadillac had to offer with a little help from some recognizable faces in the IMSA circuity.

Start your engines

How about a little trackside action that puts the tech transfer between a race car and production car at the forefront of pit row?

This spot was created to show the V-Series.R paired with the incredible capabilities of the CT5-V Blackwing ahead of the 2026 IMSA season — which then picked up some media buys on a solely organic social execution.

Oh! Did you catch it on TV? Yeah, we did that.