the one where speed meets luxury, that meets dirt, that also meets iconography
GM isn’t just one of the big three. They’re one of the biggest of the big three.
And I’ve had the opportunity to craft creative, lead international teams, and deliver content for these iconic brands — even when I thought I might lose my hearing doing so.
I’ve been trackside, I’ve been shoot-side, I’m inside the hive mind of GM helping deliver some incredible content on a daily basis, with the thought leadership required to make these brands go from 0–60 in record time. Hit that button below to get just a taste of what we do here in Cadillac land.
Creative Lead: Justin Jacob
GCD: Parker Peterson
ECD: Steve Kerry
CMC x Cadillac
The launch of a global brand ambassador done on a social stage.
The Spirit of AI
Celebrating the Detroit Grand Prix in true viral surrealism fashion — we wanted to give the Spirit of Detroit the real Detroit-Grand-Prix-big-moment experience with a little AI, and a whole lot of love.
CT5-V Blackwing Testing
We sent our maker down to Daytona, ahead of Rolex 24, to create a fun overview video of the fastest production vehicle (up until the LYRIQ-V) that Cadillac had to offer with a little help from some recognizable faces in the IMSA circuity.
Start your engines
How about a little trackside action that puts the tech transfer between a race car and production car at the forefront of pit row?
This spot was created to show the V-Series.R paired with the incredible capabilities of the CT5-V Blackwing ahead of the 2026 IMSA season — which then picked up some media buys on a solely organic social execution.
See it on TV… very, very soon.
Welcome to the upside down
A simple social play — amplified with AI, but captured practically. Say hello to Buick x Stranger Things: the legal-friendly version.
Shooters gonna shoot
I feel like that headline is somewhere else in my portfolio. But let’s be honest, it’s applicable. Some of my fav Cadillac shots. Enjoy!
Client
Cadillac
