https://www.justinjacobat.work/contact daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/1616548802271-HWAEUEJ2XACY02ZG7VNS/DSCF0330+2.jpg Contact https://www.justinjacobat.work/about daily 0.75 2026-04-11 https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/3bab35be-73e0-4751-875f-a4520c2d77d6/Screenshot+2026-02-11+at+12.39.50%E2%80%AFAM.png About - the one where i have to give an elevator pitch about myself Two first names — still not wearing ’em out. I’ll keep it simple: I’m a writer, a creative, and a systems thinker — equal parts storytelling and shipping. I’ve led internal and external comms, built ideas that scale across platforms, and lately, I’ve been focused on where creativity meets technology. I’m also a dog dad, a human dad, a Disney aficionado — and yes, still a firm believer in the power of a well-placed em-dash. Whether I’m leading distributed teams across time zones or getting hands-on with production — concepting, shooting, editing, launching — I’m built for complexity. I like messy problems, ambiguous briefs, and turning “what if” into something real. From orchestrating large-scale vehicle reveals to building narratives that move at the speed of culture, I’ve learned how to connect idea to execution to impact — sometimes with immediacy (just ask the crew in Moab about a 12-hour script turnaround and a reveal that had to land exactly right). Under the hood: 9+ years in copy, communications, and content, with the last 7 leading cross-functional teams across social, production, and emerging platforms. I’ve worked across legacy networks like McCann Worldgroup, Publicis Groupe, .Monks, and Campbell Ewald — but more importantly, I’ve evolved from making content to building creative systems. The kind that don’t just generate output, but create momentum (I’ve since hung up a few AdWeek articles of my work on my parents’ fridge, take that med school!). Today, I operate at the intersection of creativity and technology — thinking in platforms, prototyping ideas, and exploring how tools (including AI) can extend human creativity rather than replace it. Titles aside — Copywriter, Creative Director, Comms Lead, Photographer, Videographer — I’m most valuable where things are undefined and need to become real, fast. If you’re building something ambitious — something that needs both taste and technical curiosity — we’ll get along. And if not, why did you read this far? So help me turn this website subscription back into my lunch money. Taco Bell needs me just as much as I need it. https://www.justinjacobat.work/work daily 1.0 2026-04-11 https://www.justinjacobat.work/work/stuff-that-i-do-that-isnt-advertising monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/04615170-e766-49fb-b8c4-25ab34f7a7b6/Screen+Shot+2021-03-23+at+8.48.43+PM.png Work - Other Creative Endeavors https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/395353c9-fbc9-40d2-8bee-7e0bf5a7764e/DSCF1601.PNG Work - Other Creative Endeavors https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/737dc5d5-afcb-429b-ba1a-d3f44294a652/DSCF1273.JPG Work - Other Creative Endeavors https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/4545877a-8dab-4a0c-91f1-81465d5bc26f/Minear_Style.png Work - Other Creative Endeavors https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/d52f68ae-0047-4886-b123-b38f6bc3508c/DSCF0381.jpg Work - Other Creative Endeavors https://images.squarespace-cdn.com/content/v1/605a7578b819ad2ab3988118/d493e638-671a-4b4e-bf11-3f36c5673616/P1000057.jpg Work - 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